Interesting Facts I Bet You Never Knew About SOCIAL MEDIA MARKETING
Social media marketing has become a ubiquitous aspect of our lives. From personal use to businesses and brands, it has revolutionized how we interact with the world around us. But there’s much more to it than meets the eye. In this article, we’ll explore some of the most interesting facts about social media marketing that you probably never knew.
Social Media Marketing Is Over Two Decades Old
While social media as a concept and phenomenon has only been around for a little over a decade, social media marketing has been around for much longer than that. The first social media platform, Six Degrees, was created in 1997, and it allowed users to upload profiles and connect with friends. In 1999, a company called Ryze launched as the first social networking site designed for professionals. The first social media advertising campaign was launched in 2004 on Myspace, which was the most popular social networking site at the time.
Social Media Influencers Have Been Around for a Long Time
Influencer marketing is one of the most popular aspects of social media marketing today, but did you know that influencers have been around for a long time? The earliest example of influencer marketing dates back to the late 1800s when companies like Pears Soap used popular figures like actress Lillie Langtry to endorse their products. In the 1920s, Lucky Strike cigarettes used endorsements from baseball players to promote their brand.
Social Media Marketing Is a Huge Industry
According to Statista, the global social media advertising market was valued at $51 billion in 2018 and is projected to grow to $102 billion by 2025. This enormous growth is fueled by the increasing popularity of social media platforms and the effectiveness of social media advertising.
Social Media Has Changed How We Shop
Social media has completely transformed the way we shop. A study by PwC found that over 80% of consumers have purchased something online as a result of social media marketing. Platforms like Instagram and Facebook now offer shoppable posts and features that allow users to purchase products directly from their feeds, making it easier than ever for brands to reach potential customers.
Social Media Is More Popular Than Television
In 2018, a survey conducted by the Pew Research Center found that 69% of adults in the United States use social media. In comparison, only 56% of adults in the US watch television. This shift in consumer behavior has made social media marketing an essential component of any modern marketing strategy.
Social Media Marketing Is Most Effective When Combined with Other Channels
While social media marketing is incredibly effective, it is most successful when it is integrated with other marketing channels. For example, a study by Salesforce found that companies that integrate social media with their email marketing campaigns see a 26% increase in engagement rates. Combining social media with other channels like email marketing, search engine optimization, and content marketing can help to create a cohesive and effective marketing strategy.
Social Media Marketing Is Not Just for B2C Companies
While social media marketing is often associated with consumer-facing brands, it is also an essential tool for B2B companies. A study by the Content Marketing Institute found that 83% of B2B marketers use social media to distribute content, making it the most popular content marketing tactic for B2B companies.
Social Media Marketing Is More Effective with Video Content
Video content is more engaging and shareable than text-based content on social media. According to a study by HubSpot, video content on social media generates 1200% more shares than text and image content combined. Brands that incorporate video into their social media marketing strategy are more likely to see increased engagement rates and reach.